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"The customer is always right... even when they aren't human."

업데이트 및 이벤트

Event

HELLMART - 10% OFF on Steam

HELLMART is currently featured on the Steam store!

소개

Welcome to the graveyard shift at a remote convenience store in the frozen North, where retail simulation collides with psychological horror. By day, you are a dutiful clerk managing inventory and polite service; by night, you are prey in a fluorescent-lit cage, distinguishing real customers from eldritch mimics.

스토리

Seeking isolation and easy money, you arrive in a desolate northern town to manage a roadside shop surrounded by snowy woods. But as the sun sets, an ancient evil awakens, mimicking your patrons to gain entry. Your choices on who to admit and how to fortify the store determine not only your survival but the fate of every customer who walks through the door.

Gameplay

The game features a bipolar loop: a relaxing management sim during daylight hours involving restocking, cleaning, and sales quotas, shifting into a high-stakes survival horror at night. Players must use wages to buy defenses, monitor security cameras, maintain a failing generator, and physically inspect customers for signs of mimicry before unlocking the door.

Key Features

  • 1**Dynamic Mimic System**: Evil entities adapt to your playstyle, mimicking customers with increasing sophistication.
  • 2**Bipolar Gameplay Loop**: Seamlessly transitions from relaxing shelf-stacking to heart-pounding barricade defense.
  • 3**Decision-Based Narrative**: Who you let in matters—your choices lead to multiple branching endings.
  • 4**Store Management Economy**: Use profits to upgrade security, fix the generator, or buy better inventory.
  • 5**Paranoid Atmosphere**: A realistic setting that turns mundane objects like cereal boxes into sources of terror.
  • 6**Forensic Observation**: Analyze customer behavior and appearance to spot the monsters hiding in plain sight.

Highlights

Innovative genre-blending of chill simulation and intense horrorHighly replayable due to adaptive AI and branching storylinesImmersive 'Northern Isolation' setting with realistic snowy visualsUnique 'Drain Clown' branding and surreal in-store products

장단점

장점

  • +Tense, unpredictable pacing keeps players on edge
  • +Deep management mechanics give weight to survival choices
  • +Visuals perfectly capture the eerie vibe of a lonely gas station
  • +Multiple endings encourage replayability

단점

  • -Single-player only (no co-op for store management)
  • -High stress levels may alienate casual sim fans
  • -Mature themes and content warnings are not for the faint of heart

Game Ratings

Atmosphere10/10

Masterful use of isolation and fluorescent dread

Tension9/10

Paranoia-inducing mimic mechanics

Simulation8/10

Satisfying cleaning and stocking loops

Difficulty8/10

Unforgiving consequences for wrong choices

Visuals9/10

Realistic rendering of a snowy, gritty store

Who Will Enjoy This?

Horror Masochists40%

Players who thrive on jump scares and paranoia

Management Fans35%

Those who love optimizing sales and inventory

Mystery Solvers25%

Players analyzing clues to spot the mimics

Similar To

Gatekeeping Mechanics

Papers, Please

85%

match

Store Management

Supermarket Simulator

80%

match

Mimic Paranoia

Lethal Company

70%

match

💡 Did You Know?

Released on January 28, 2026, after significant pre-launch hype.

Features surreal product brands like the terrifying 'Drain Clown' cereal.

The AI learns from your defensive strategies, making late-game nights harder.

There is no 'fixed' story; customer survival depends entirely on your judgment.

Developed by GAZE IN GAMES, focusing specifically on dynamic adaptive systems.

Latest Updates & Events

Event

HELLMART - 10% OFF on Steam

HELLMART is currently featured on the Steam store!

Featured on Steam
10% OFF
Windows
Supermarket simulator meets horror... Beware of strange clients.Official Description
A night shift simulation where the mundane becomes a nightmare.IGN Trailer Coverage

Game Ratings

Atmosphere10/10

Masterful use of isolation and fluorescent dread

Tension9/10

Paranoia-inducing mimic mechanics

Simulation8/10

Satisfying cleaning and stocking loops

Difficulty8/10

Unforgiving consequences for wrong choices

Visuals9/10

Realistic rendering of a snowy, gritty store

Who Will Enjoy This?

Horror Masochists40%

Players who thrive on jump scares and paranoia

Management Fans35%

Those who love optimizing sales and inventory

Mystery Solvers25%

Players analyzing clues to spot the mimics

Similar To

Papers, Please
Gatekeeping Mechanics
Similarity
85%
Supermarket Simulator
Store Management
Similarity
80%
Lethal Company
Mimic Paranoia
Similarity
70%

💡 Did You Know?

Released on January 28, 2026, after significant pre-launch hype.

Features surreal product brands like the terrifying 'Drain Clown' cereal.

The AI learns from your defensive strategies, making late-game nights harder.

There is no 'fixed' story; customer survival depends entirely on your judgment.

Developed by GAZE IN GAMES, focusing specifically on dynamic adaptive systems.

Latest Updates & Events

Event

HELLMART - 10% OFF on Steam

HELLMART is currently featured on the Steam store!

Featured on Steam10% OFFWindows

Shift Schedule

Game Details

Developer
GAZE IN GAMES
Publisher
GAZE IN GAMES
Platforms
PC
Genres
Simulation, Horror +1
Atmosphere
intense

Get the Game

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