"The customer is always right... even when they aren't human."
Updates & Events
HELLMART - 10% OFF on Steam
HELLMART is currently featured on the Steam store!
概要
Welcome to the graveyard shift at a remote convenience store in the frozen North, where retail simulation collides with psychological horror. By day, you are a dutiful clerk managing inventory and polite service; by night, you are prey in a fluorescent-lit cage, distinguishing real customers from eldritch mimics.
ストーリー
Seeking isolation and easy money, you arrive in a desolate northern town to manage a roadside shop surrounded by snowy woods. But as the sun sets, an ancient evil awakens, mimicking your patrons to gain entry. Your choices on who to admit and how to fortify the store determine not only your survival but the fate of every customer who walks through the door.
Gameplay
The game features a bipolar loop: a relaxing management sim during daylight hours involving restocking, cleaning, and sales quotas, shifting into a high-stakes survival horror at night. Players must use wages to buy defenses, monitor security cameras, maintain a failing generator, and physically inspect customers for signs of mimicry before unlocking the door.
Key Features
- 1**Dynamic Mimic System**: Evil entities adapt to your playstyle, mimicking customers with increasing sophistication.
- 2**Bipolar Gameplay Loop**: Seamlessly transitions from relaxing shelf-stacking to heart-pounding barricade defense.
- 3**Decision-Based Narrative**: Who you let in matters—your choices lead to multiple branching endings.
- 4**Store Management Economy**: Use profits to upgrade security, fix the generator, or buy better inventory.
- 5**Paranoid Atmosphere**: A realistic setting that turns mundane objects like cereal boxes into sources of terror.
- 6**Forensic Observation**: Analyze customer behavior and appearance to spot the monsters hiding in plain sight.
Highlights
Pros & Cons
長所
- +Tense, unpredictable pacing keeps players on edge
- +Deep management mechanics give weight to survival choices
- +Visuals perfectly capture the eerie vibe of a lonely gas station
- +Multiple endings encourage replayability
短所
- -Single-player only (no co-op for store management)
- -High stress levels may alienate casual sim fans
- -Mature themes and content warnings are not for the faint of heart
Game Ratings
Masterful use of isolation and fluorescent dread
Paranoia-inducing mimic mechanics
Satisfying cleaning and stocking loops
Unforgiving consequences for wrong choices
Realistic rendering of a snowy, gritty store
Who Will Enjoy This?
Players who thrive on jump scares and paranoia
Those who love optimizing sales and inventory
Players analyzing clues to spot the mimics
Similar To
Gatekeeping Mechanics
Papers, Please
match
Store Management
Supermarket Simulator
match
Mimic Paranoia
Lethal Company
match
💡 Did You Know?
Released on January 28, 2026, after significant pre-launch hype.
Features surreal product brands like the terrifying 'Drain Clown' cereal.
The AI learns from your defensive strategies, making late-game nights harder.
There is no 'fixed' story; customer survival depends entirely on your judgment.
Developed by GAZE IN GAMES, focusing specifically on dynamic adaptive systems.
Latest Updates & Events
HELLMART - 10% OFF on Steam
HELLMART is currently featured on the Steam store!
“Supermarket simulator meets horror... Beware of strange clients.”— Official Description
“A night shift simulation where the mundane becomes a nightmare.”— IGN Trailer Coverage
Game Ratings
Masterful use of isolation and fluorescent dread
Paranoia-inducing mimic mechanics
Satisfying cleaning and stocking loops
Unforgiving consequences for wrong choices
Realistic rendering of a snowy, gritty store
Who Will Enjoy This?
Players who thrive on jump scares and paranoia
Those who love optimizing sales and inventory
Players analyzing clues to spot the mimics
Similar To
💡 Did You Know?
Released on January 28, 2026, after significant pre-launch hype.
Features surreal product brands like the terrifying 'Drain Clown' cereal.
The AI learns from your defensive strategies, making late-game nights harder.
There is no 'fixed' story; customer survival depends entirely on your judgment.
Developed by GAZE IN GAMES, focusing specifically on dynamic adaptive systems.
Latest Updates & Events
HELLMART - 10% OFF on Steam
HELLMART is currently featured on the Steam store!
Shift Schedule
Game Details
- Developer
- GAZE IN GAMES
- Publisher
- GAZE IN GAMES
- Platforms
- PC
- Genres
- Simulation, Horror +1
- Atmosphere
- intense